How to Create an Online Store in 13 Easy Steps
Quick example: You start out wanting to sell pop culture–themed jewelry. But while shopping for domain names, you realize that generic pop culture jewelry domains are a bit picked over. So you decide to focus on selling Labyrinth-themed jewelry exclusively and choose a domain and store name to match your new product offerings.
Sidenote: Does anyone know where we can find Labyrinth-themed jewelry? Just asking for a friend.