B2B writing

How to Create an Online Store in 13 Easy Steps

Quick example: You start out wanting to sell pop culture–themed jewelry. But while shopping for domain names, you realize that generic pop culture jewelry domains are a bit picked over. So you decide to focus on selling Labyrinth-themed jewelry exclusively and choose a domain and store name to match your new product offerings. Sidenote: Does anyone know where we can find Labyrinth-themed jewelry? Just asking for a friend.

America’s Favorite Office Romances

Which is more romantic: Paris in the spring or the conference room at 3:00 in the afternoon? Surprisingly, your drab little cubicle may be a more likely place to find love than you think. . . . We were shocked—shocked!—that Leslie and Ben from Parks and Rec didn’t get more love. Props to Massachusetts for being the only state to show a little taste, though even there our precious Beslie still tied with Kelly and Ryan. Consider this a formal reprimand, America. #BenandLeslieForever

States with the Most Shoplifting: Heists During the Holidays

December is a banner month for many small businesses. But with the year-end shopping surge comes a greater risk of shoplifting. So what are the odds that your small business will be hurt by shoplifting? According to the FBI, approximately $116.4 million worth of merchandise is shoplifted per year in the US, with roughly 10.4% of those losses occurring in December. And naturally, some states fare worse than others. So which states have the stickiest fingers?

Naughty vs. Nice: How to Get Everything You Want for Christmas Next Year

Like Santa, Google keeps a list and checks it twice, constantly striving to figure out who's naughty and nice. The goal for every website owner is to be so good that you make it to the top of Google’s “Nice” list (aka. the SERPs). In order to do that, however, it’s important to understand what Google's looking for. Just as obeying your parents, cleaning your room, and sharing your toys results in getting what you want from Santa, following certain “good behavior” guidelines with your site will result in getting what you want from Google. If you find that you are one of the many website owners who didn’t see the results they were looking for this year, don’t fret! As we Chargers fans like to say each December, “There’s always next year.”

How to Optimize your Site and its Local Listings for Mobile Use | New Media Expo Blog

Imagine your average Joe Schmoe. Joe is driving to work and realizes he wants some donuts. Until recently, Joe would have to rack his brain to remember the nearest drive-through donut place. Chances are that he doesn’t have any donut coupons with him, and he may not even remember how to get to the place he’s thinking of. In today’s technology-centered culture, however, Joe’s donut-finding experience is a lot simpler. He just pulls out his smartphone and searches for “donuts.” Within seconds, his phone pulls up three options, all within five miles of his location. The first option has four stars, it’s a drive-through, and it offers a 25% off coupon for an order of jelly donuts.

Tech writing

2018 Free Streaming Guide—5 Things to Try Before Illegally Streaming

Basically, illegal streams are like horcruxes: 1. They corrupt your soul—and your hard drive. Illegal streaming goes down on some pretty sketchy sites (read: virus-infested internet cesspools). 2. Every illegal stream destroys a talented, hard-working artist’s hopes and dreams. 3. That dark (web) magic is most definitely illegal. What would your mother think? Fortunately, there are better options that don’t violate federal regulations and mutilate your very soul.

Best Streaming Devices of 2018: The Best Media Streaming Devices

The Apple TV 4K remote features a touchpad, which is so sensitive it often requires more work to actually get to the app or selection you want. Seriously—if you want to actually make it to the newest episode of Rick and Morty, for instance, you’ve got to be very still, concentrate, and pray to the Elder gods that you won’t overshoot and click on the next episode of Paw Patrol. And heaven help you if you lose your remote between the couch cushions. You could wind up rewinding, fast-forwarding, or performing a jump to an alternate reality—all before you even have the chance to find the tiny thing.

TV Without Cable: A Guide to Cutting the Cable Cord

There are a lot of reasons to hate cable TV. Long contracts, arbitrary price hikes, extra costs for channels you never watch—who needs all that trouble? Fortunately, livestreaming has taken off in a big way, making it easier for you to get the channels and features you want and avoid the pitfalls of cable service. And we’re here to help you navigate it. . . . Are you a binge-watcher? A TV fan with a busy schedule? A hater of foot cream commercials? Believe it or not, all that can have a big influence on which streaming service works best for you.

Best Streaming Service for Live TV: Best Streaming Services Compared

YouTube TV is a relative newcomer to the live TV streaming game, so it certainly has its drawbacks (hello, limited availability). But overall, it’s our favorite because it’s smooth, streams in 1080p definition, and features more local channels per area than any other streaming service. YouTube TV just makes it easier to watch all the shows you love without the frustration of buffering, lagging, or low-quality definition. Is a synopsis not enough for you? We respect that. Below, we’ve gathered all the nitty-gritty details you need to know about YouTube TV.

How to Watch NFL Online without Cable in 2018: NFL Live Stream Guide

Finally, the yearly sports drought is over. Football’s back, baby, and it’s time to kick back with some snacks and watch America’s favorite sport. Whether you’re a Patriots fan or a Buffalo Bills fan (no judgment), you need to find a provider that gets you every game. Not to worry—we at HowtoWatch.com have brought you everything you need to know to cheer on your favorite teams during the 2018–2019 season.

Outreach pieces

America’s Favorite Office Romances

Which is more romantic: Paris in the spring or the conference room at 3:00 in the afternoon? Surprisingly, your drab little cubicle may be a more likely place to find love than you think. . . . We were shocked—shocked!—that Leslie and Ben from Parks and Rec didn’t get more love. Props to Massachusetts for being the only state to show a little taste, though even there our precious Beslie still tied with Kelly and Ryan. Consider this a formal reprimand, America. #BenandLeslieForever

States with the Most Shoplifting: Heists During the Holidays

December is a banner month for many small businesses. But with the year-end shopping surge comes a greater risk of shoplifting. So what are the odds that your small business will be hurt by shoplifting? According to the FBI, approximately $116.4 million worth of merchandise is shoplifted per year in the US, with roughly 10.4% of those losses occurring in December. And naturally, some states fare worse than others. So which states have the stickiest fingers?

2018’s Most Beloved Star Wars Movies Worldwide

We can understand Israel liking Phantom Menace. After all, it featured Israeli-born actress Natalie Portman in one of her first mainstream leading roles. The others? We’re not sure. Maybe they just really have a thing for podracing. . . . Let’s face it: George Lucas is not exactly a master of character development, as evidenced by Padmé and Anakin in 2002’s Attack of the Clones. But while most Star Wars fans were not impressed by Anakin’s hatred of sand, we think most of the countries below really related to Padmé’s pronouncement that she “loves the water” since three out of four have significant amounts of coastline.

Best ‘80s Movies by State: Do You Agree with Yours?

We at HowtoWatch.com were curious to see which classic ‘80s movies took the cake (and the 16 candles on top) in each state. District of Columbia: The Breakfast Club. Wait a second. . . our nation’s capital prefers a movie about people of diverse backgrounds coming together and finding common ground? That doesn’t sound right. New England loves its sci-fi. While the following states’ favorite ‘80s movies are all different, they do all tend to fall into the sci-fi genre. Forget Roswell—somebody send Mulder and Scully to New Hampshire!

Site pages

Press Releases

Guides and "how to" articles

How to Create an Online Store in 13 Easy Steps

Quick example: You start out wanting to sell pop culture–themed jewelry. But while shopping for domain names, you realize that generic pop culture jewelry domains are a bit picked over. So you decide to focus on selling Labyrinth-themed jewelry exclusively and choose a domain and store name to match your new product offerings. Sidenote: Does anyone know where we can find Labyrinth-themed jewelry? Just asking for a friend.

2018 Free Streaming Guide—5 Things to Try Before Illegally Streaming

Basically, illegal streams are like horcruxes: 1. They corrupt your soul—and your hard drive. Illegal streaming goes down on some pretty sketchy sites (read: virus-infested internet cesspools). 2. Every illegal stream destroys a talented, hard-working artist’s hopes and dreams. 3. That dark (web) magic is most definitely illegal. What would your mother think? Fortunately, there are better options that don’t violate federal regulations and mutilate your very soul.

TV Without Cable: A Guide to Cutting the Cable Cord

There are a lot of reasons to hate cable TV. Long contracts, arbitrary price hikes, extra costs for channels you never watch—who needs all that trouble? Fortunately, livestreaming has taken off in a big way, making it easier for you to get the channels and features you want and avoid the pitfalls of cable service. And we’re here to help you navigate it. . . . Are you a binge-watcher? A TV fan with a busy schedule? A hater of foot cream commercials? Believe it or not, all that can have a big influence on which streaming service works best for you.

How to Watch NFL Online without Cable in 2018: NFL Live Stream Guide

Finally, the yearly sports drought is over. Football’s back, baby, and it’s time to kick back with some snacks and watch America’s favorite sport. Whether you’re a Patriots fan or a Buffalo Bills fan (no judgment), you need to find a provider that gets you every game. Not to worry—we at HowtoWatch.com have brought you everything you need to know to cheer on your favorite teams during the 2018–2019 season.

How to Optimize your Site and its Local Listings for Mobile Use | New Media Expo Blog

Imagine your average Joe Schmoe. Joe is driving to work and realizes he wants some donuts. Until recently, Joe would have to rack his brain to remember the nearest drive-through donut place. Chances are that he doesn’t have any donut coupons with him, and he may not even remember how to get to the place he’s thinking of. In today’s technology-centered culture, however, Joe’s donut-finding experience is a lot simpler. He just pulls out his smartphone and searches for “donuts.” Within seconds, his phone pulls up three options, all within five miles of his location. The first option has four stars, it’s a drive-through, and it offers a 25% off coupon for an order of jelly donuts.

Naughty vs. Nice: How to Get Everything You Want for Christmas Next Year

Like Santa, Google keeps a list and checks it twice, constantly striving to figure out who's naughty and nice. The goal for every website owner is to be so good that you make it to the top of Google’s “Nice” list (aka. the SERPs). In order to do that, however, it’s important to understand what Google's looking for. Just as obeying your parents, cleaning your room, and sharing your toys results in getting what you want from Santa, following certain “good behavior” guidelines with your site will result in getting what you want from Google. If you find that you are one of the many website owners who didn’t see the results they were looking for this year, don’t fret! As we Chargers fans like to say each December, “There’s always next year.”

Product and service reviews

"Best of" articles

Best Streaming Service for Live TV: Best Streaming Services Compared

YouTube TV is a relative newcomer to the live TV streaming game, so it certainly has its drawbacks (hello, limited availability). But overall, it’s our favorite because it’s smooth, streams in 1080p definition, and features more local channels per area than any other streaming service. YouTube TV just makes it easier to watch all the shows you love without the frustration of buffering, lagging, or low-quality definition. Is a synopsis not enough for you? We respect that. Below, we’ve gathered all the nitty-gritty details you need to know about YouTube TV.

Best Streaming Devices of 2018: The Best Media Streaming Devices

The Apple TV 4K remote features a touchpad, which is so sensitive it often requires more work to actually get to the app or selection you want. Seriously—if you want to actually make it to the newest episode of Rick and Morty, for instance, you’ve got to be very still, concentrate, and pray to the Elder gods that you won’t overshoot and click on the next episode of Paw Patrol. And heaven help you if you lose your remote between the couch cushions. You could wind up rewinding, fast-forwarding, or performing a jump to an alternate reality—all before you even have the chance to find the tiny thing.

Product and service comparisons